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adapting to the changing business environment

Understanding economic, social and technological challenges and how they affect your organisation

In an ever changing hyper-competitive business world full of challenges, it has never been more important for organisations to be able to not only overcome these challenges but also be able to adapt and take advantage of them.  There are a plethora of macro-economic forces spanning from the increasingly competitive global marketplace to technological innovations that have significantly accelerated since the advent of the world-wide-web. In early 2009, the biggest macro-economic challenge facing business is the rapidly deteriorating economic environment with many of the major world economies in recession or teetering on the edge of it with significantly reduced growth forecasts.

Given the expected magnitude of the current economic slowdown, like many of the other macro-environmental forces all of these factors influence not only your organisation, but also your customers, suppliers and competitors – the participants in your organisation’s micro-environment.

“Understanding the marketing environment in which your organisation competes and also understanding how the micro & macro-economic forces impact your organisation is very important, as these factors present both opportunities and threats.”

How can Activated Logic help?

Business & Market Impact Review
A rapidly changing business environment means, business strategies and objectives need to be reviewed frequently to factor in the actual and anticipated external influences and determine how these will affect both the business and marketing objectives of your organisation.

Understanding the marketing environment is important, because it presents both opportunities and challenges for all organisations.  Activated Logic is able to conduct a detailed examination and review of the current macro-environmental forces facing your organisation and assess the impacts on your micro-environment using various methodologies including the Activated Logic – Business Optimisation & Synchronisation System (albossTM) methodology.

Develop Adaptive Priorities & Strategies
Following a comprehensive assessment of the macro-environmental impacts, the key changes to the business environment and the challenges they present to the marketing environment, each of these potential risks and opportunities is prioritised based on the hierarchy of impacts derived from a combination of value at risk (V@R) and critical path approaches.

Adaptive strategies are combined with detailed findings, followed by strategy development as described in the Strategic planning in changing times section - to develop an integrated solution that maximises the core competencies of your organisation.  Being able to leverage the organisational strengths of your organisation is pivotal in enabling your organisation to overcome new challenges and capitalise on emerging business opportunities.

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