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ali&pi - impress & progress index

What is ali&pi™?

The engagement of prospective clients or investors requires both a structured methodology, and a dynamic capacity to be able to adapt to rapidly evolving business environments to ensure that all communication remains relevant, accurate, concise, and most of all appealing enough to make the target respond as desired by your organisation.

The Activated Logic – Impress & Progress Index, is an analytical dynamic engagement model which enables the effectiveness of your organisation in “impressing and progressing” prospective clients or investors to be benchmarked against comparable organisations, and forms the basis for improving the effectiveness of your organisations communication strategies.

How does ali&pi work?

Activated Logic has developed an innovative approach to better understand the optimal engagement process for every organisation, providing valuable insights into the most desirable communication strategies likely to deliver an effective outcome.  The five key engagement steps developed by Activated Logic are as follows: 

  1. Identify
  2. Impress
  3. Progress
  4. Engage
  5. Sustain

In our extensive experience in technical engagement, we have discovered that generally the greatest weakness in most professional relationships is the technical communication at the impress & progress stages of engaging prospective clients or investors.

of the “Impress & Progress” phase of engagement - the I&PI™ Rating. The I&PI™ Rating is a calculation based on a detailed examination, review, assessment and benchmarking of the following company materials:

Website, annual reports, quarterly reports, investor newsletter, asx announcements,  AGM presentations, analyst briefing communications and all other public domain information.

How can ali&pi help my organisation?

Target Market Engagement – deliver a customised engagement model that will enhance the ability of your organisation to connect with your target market.

Develop communication strategies to attract investment through the use of the I&PI™.

This information is intended to provide a general overview of Activated Logic’s business optimisation methodologies and is not intended to provide detailed information to be able to make specific decisions.

If you would like more information on how Activated Logic can improve your organisation please contact us.  Activated Logic, al-boss, al-siam & al-i&pi are registered trademarks owned by Activated Logic Pty Limited.



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